5 key benefits of search engine marketing.

Benefits Of Search Engine Marketing In 2024

In today’s digital and modernized world, you may have encountered the term search engine marketing so often that you actually what to know what is it? is it really a reliable and result oriented marketing source?

Well to answer that, let’s first understand what is search engine marketing and how does it work.

What is Search Engine Marketing 


understanding advantages of search engine marketing.

undoubtedly search engine marketing beats any other type of marketing such as traditional marketing through Television, Newspapers, and also facebook and instagram marketing as well.

No doubt, they all are helpful to some extent when it comes to promote something but they can never surpass the results which search engine marketing provides.

Okay so, Search Engine Marketing involves search engines such as Google and Bing by bringing the website on top of the search results whenever someone try to find or buy something online.

Moreover, it includes three main components in itself and one can choose any of these marketing formula in order to promote or boost business online.

components of Search engine marketing

  • SEO – Search Engine Optimization
  • PPC – Pay Per Click also known as Google Ads
  • Local SEO – Ranking Locally Through Map Pack

All these is not possible without a search engine such as Google, Yahoo, Bing etc. Therefore when marketing is done with the help of any of these three types it is known as Search Engine Marketing.

Now let’s find out some of its benefits. Does it really helpful in converting leads and sales for a business or to promote any service or product?

5 Key Benefits Of Search Engine Marketing In 2024


1)  High Buying Intent

High buying intent of user is advantage of SEM.

Now what does high buying intent means? It simple means that user who is looking for something on search engine, especially google(we will take google as an example in the rest of the article as it is the most used search engine) has very high intent of buying your products or services.

But for that to happen, you have to make your website rank on 1st page, to be precise on top 3 positions of the google as 70-80 percent of the users select top 3 website to satisfy their requirement.

To do that, you have three option which I earlier told you. SEO, Google Ads, or Local SEO optimization.

2) Consistent New Customers

SEM gives regular new customers.

Unlike other marketing types such like T.V. Ads where one has to pay huge amount of money to find initial push for the business or to acquire new customers, Search Engine Marketing creates a difference over here.

Once you rank your website on top positions of the google then you can expect some new potential customers for business on a regular basis.

However, there is a exception, Google Ads is purely based on how much money you willing to spend for a specific amount of time to promote something. Once your ads budget over, your marketing campaign also ends.

But there is no such thing in SEO ( search engine optimization) and Local SEO optimization. Because once you start to dominate the rankings in your business niche, then sky is the limit.

Just to make it clear to those who does not know, SEO which comes under search engine marketing is completely free. But I am expecting that you don’t know how SEO work, so for that you have to hire a SEO company or SEO expert.

3) Target Required Audience

Another essential benefit of search engine marketing is that you can choose which audience you want to target including gender, age, geographical location etc.

Once you do this, it becomes easier for you to deliver your products or services to the people who actually wants to buy.

In Google Ads, you can choose the type of audience you want as they give option for it to do. Whereas in SEO marketing, a expert will target your web pages in specific geographical area with the help of keywords and many other factors.

4) Brand Awareness

Have you ever thought how does a company becomes brand? is there any specific rules to enter in this category?

Well there is multiple reason behind getting a tag of brand to a company but the most important factor is surely the amount of impressions they get by marketing.

That’s where brand awareness comes into play. With the help of Search Engine marketing you can make your company’s identity as a brand where it eventually helps in developing trust and revisiting customers.

The more you promote your website or products by using the main components of search engine marketing like SEO or Google Ads, the more recognition your company will get in people’s eye.

Thus, creating a special image in customers minds by which the chances of retaining that customers next time increases drastically.

5) Measure The Stats

The 5th benefit of search engine marketing comes in the form of analytics. You can literally see how many people are coming to your website to buy your services and how much time they remained to your page and on which element they clicked.

You can track everything which you can think of. Both SEO and Google Ads will provide you these stats of your marketing campaign in which you can take the decision according to the results which you get.

Dhruv

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